Our company has been called Indianapolis Soft Water Service since 1964. It has never varied. We briefly looked at modernizing it last year, to Indy Soft Water, but we chose to stay with history. My father owned this company before us- and he never abbreviated the name for anything.
Recently, he was a little confused and frustrated to see how many companies are using some variation of Indianapolis Soft Water for their domain names. Only once have we called a company who was seriously crossing the line..
This is important for a lot of reasons. They use the name because it has good search results or seo values. They do it to draw business from their competition. And they do it in part because it does not bother them to move away from their own history to capture a new audience. In my opinion this is wrong. Companies have placed their emphasis on taking instead of giving. Your google or yahoo search result should be accurate to who you are and what you do. We are Indianapolis Soft Water Service. We sell rent and repair water softeners in Central Indiana. Give people the information they need without misleading them.
Give people good service at reasonable prices, and they will tell their friends and family about a small family owned company that does a great job… I think companies have lost that basic sense of business, and until they return to it, consumers will have to work ever harder to find the products they are truly seeking and the right company to purchase them from.
Picking the right water softener is an important step in the purification of your water To understand sizing, it is best to understand how it all works. What a water softener does is trade “hard” minerals in water for “soft” minerals in water. The typical trade is as calcium (hard mineral) enter a water softener it is traded for sodium (soft mineral). Inside a water softener are a bunch of chemical magnets called “ion exchange resin”. These little chemical magnets do the trading. The more chemical magnets you have in a softener, the higher the capacity is. Capacity is the amount of gallons a softener will purify before you need to recharge (regenerate) it.
Twist the handle on the valve bypass to open it.